Is marketing just for the big companies?

Is marketing just for the big companies?

Tweet Fancy a Coke? Is thOnce upon a time it was an unequivocal offer…a coke was a coke. Much like the logo and the distinctive bottle shape, for years nothing really changed. However, with exceptional marketing and clever advertising campaigns it became the thirst...
What’s your marketing strategy for 2017

What’s your marketing strategy for 2017

Tweet I’ll accept ‘to sell more’ as a working title, but at best it’s only an aspiration. There is also a danger that the working title becomes simply a mantra, high in spirit but lacking defined action. Alex Ferguson wanted to win games, but he had detailed plans, a...
Five Branding Principles  

Five Branding Principles  

Tweet Your brand is not just your logo, it’s not just your service, neither is it your literature or website…it is all of these things and more…to give you a ‘fantastic’ example.  If you totalled up all of Apple’s physical assets, its patents and product range you...
My tips on how improve your LinkedIn profile

My tips on how improve your LinkedIn profile

Tweet Most of the tips I highlight here should be, on the whole, straightforward and vaguely obvious. I have only picked what I think are the main ones just to show how easy it is to do. Despite this, it’s amazing just how many people don’t really seem to spend any...