The clever art of the discount

The clever art of the discount

Tweet Offers, special rates, discounts, you can’t move for them when out shopping. I tend to feel that from the shoppers’ side, it is what it is.  You either are attracted to the offer or you are not and most will be oblivious to the thought and research that goes...
Just get me some ketchup, please!

Just get me some ketchup, please!

Tweet Is choice always a good thing? Traditional economics would say, empathically, yes! Any lessening of the available options runs counter to free market economics which clings to the idea you offer as much as you can, in the fearless belief that the rational...
Choice overload at the Golden Arches

Choice overload at the Golden Arches

Tweet There was an article in the Wall Street journal recently entitled: McDonald’s Menu Problem: It’s Supersized. The article is focused on the swelling size of the menu and the impact this is having on the speed with which the burger colossus can serve its...
Some stimulating reads about Economics

Some stimulating reads about Economics

Tweet Really? You might be asking with a rather disbelieving, quizzical look. Well, I appreciate that anything with the name Economics in starts at a disadvantage. The so-called dismal science has a reputation for endless graphs and complicated maths, a subject as dry...