My purse won’t shut!

My purse won’t shut!

Tweet How great it would be if that was due to the large bundle of money that it contained. However, it sure isn’t that! Over the years my purses have got larger and larger and it’s mainly due to the number of cards that it needs to house – loyalty cards I hasten to...
Is marketing just for the big companies?

Is marketing just for the big companies?

Tweet Fancy a Coke? Is thOnce upon a time it was an unequivocal offer…a coke was a coke. Much like the logo and the distinctive bottle shape, for years nothing really changed. However, with exceptional marketing and clever advertising campaigns it became the thirst...
What’s your marketing strategy for 2017

What’s your marketing strategy for 2017

Tweet I’ll accept ‘to sell more’ as a working title, but at best it’s only an aspiration. There is also a danger that the working title becomes simply a mantra, high in spirit but lacking defined action. Alex Ferguson wanted to win games, but he had detailed plans, a...
Five Branding Principles  

Five Branding Principles  

Tweet Your brand is not just your logo, it’s not just your service, neither is it your literature or website…it is all of these things and more…to give you a ‘fantastic’ example.  If you totalled up all of Apple’s physical assets, its patents and product range you...
Brand is not just a logo………

Brand is not just a logo………

Tweet How many people think they’re one in the same thing? Over the years there’s been numerous articles about the difference between the two but confusion still seems to reign! Brand building is not just about getting your symbolic representation of your business...