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Our monthly marketing missive: ideas you can use, insights that help, tips you need to know and advice that lingers, oh, and the absurder side of the marketing world.
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New and Views Blog

Marketing and Behavioural economics news and thoughts from us and others in the know.

Is marketing just for the big companies?

Fancy a Coke? Is thOnce upon a time it was an unequivocal offer…a coke was a coke. Much like the logo and the distinctive bottle shape, for years nothing really changed. However, with exceptional marketing and clever advertising campaigns it became the thirst...

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What’s your marketing strategy for 2017

I’ll accept ‘to sell more’ as a working title, but at best it’s only an aspiration. There is also a danger that the working title becomes simply a mantra, high in spirit but lacking defined action. Alex Ferguson wanted to win games, but he had detailed plans, a...

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Five Branding Principles  

Your brand is not just your logo, it’s not just your service, neither is it your literature or website…it is all of these things and more…to give you a ‘fantastic’ example.  If you totalled up all of Apple’s physical assets, its patents and product range you still...

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GET SOME MARKETING ZEST!

Our monthly marketing missive: ideas you can use, insights that help, tips you need to know and advice that lingers, oh, and the absurder side of the marketing world.
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