GET SOME MARKETING ZEST!

Our monthly marketing missive: ideas you can use, insights that help, tips you need to know and advice that lingers, oh, and the absurder side of the marketing world.
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New and Views Blog

Marketing and Behavioural economics news and thoughts from us and others in the know.

My tips on how improve your LinkedIn profile

Most of the tips I highlight here should be, on the whole, straightforward and vaguely obvious. I have only picked what I think are the main ones just to show how easy it is to do. Despite this, it’s amazing just how many people don’t really seem to spend any time on...

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You are never too old to learn!

There is a famous American football coach called Lou Holtz whose line on learning I like: “I never learn anything from talking, I only learn when I ask questions.”   That none of us is ever too old to learn is patently true, but as I get older, more experienced –...

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The clever art of the discount

Offers, special rates, discounts, you can’t move for them when out shopping. I tend to feel that from the shoppers’ side, it is what it is.  You either are attracted to the offer or you are not and most will be oblivious to the thought and research that goes into all...

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Business building using LinkedIn

LinkedIn offers businesses multiple marketing opportunities but it’s so important to select the right ones. First and foremost creating a company page on LinkedIn needs to reflect the personality of the company, after all it’s an extension of your website. Employees,...

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Hook your audience!

If you can captivate your audience with good content, you’re more likely to establish a loyal following and ultimately this will boost your conversion rates. Making sure your content is relevant and interesting, also stands more chance of it being shared to a wider...

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GET SOME MARKETING ZEST!

Our monthly marketing missive: ideas you can use, insights that help, tips you need to know and advice that lingers, oh, and the absurder side of the marketing world.
Email address
First Name
Last Name
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