A study by the UK Internet Advertising Bureau found that nearly 80% of consumers would be more inclined to buy from a brand that had a social media presence. So using social media as part of your marketing strategy could really impact on your sales performance. At Echo Engage we recommend you apply some of the following tips when it comes to your social media practice that should keep your followers interested in your brand.
Visual impact – images should be bold and content concise and instantly engages the user. If you’re using video then the first 3 seconds are vital for drawing the viewer in.
Consistency – post regularly (daily preferably) and this will help build your visibility. Make sure you have a planned content strategy for the forthcoming weeks/months.
Follow up – factor any interactions with followers as part of the sales process.
Calls to action – get followers to subscribe to newsletters or sign up to a service or product.
Check your followers – you don’t have to follow everyone who’s following you – but some followers may be influencers or people who create trends in your industry. Also check out what your competitors are doing – they won’t even know you’re doing this!
Check who’s following you – make sure your followers are genuine and not just spam accounts – it’s not just about numbers, it’s also about the quality of followers.
Set objectives you can measure – yes be SMART and review your social media presence so you know what’s working and what’s not which will help reduce the time and effort you have to spend on this marketing channel.
Size does matter – make sure the images you use fit correctly within the post – nothing’s worse than only seeing half the image!
Contact details – make sure these are correct and consistent across all platforms.
Tagging and # are useful when you’re trying to attract a new audience. Using the right keyword could get your content to an audience looking to find information on something that you have. – make it easy for people to find you!
Applying these tips will ensure your business gets noticed and engaged on social media – so give it a go. However, if you haven’t got the time, Echo Engage are marketing experts waiting to help you – and for the first ten businesses to call us up, we’ll carry out a FREE social media audit and give you some tailored social media tips specific to your business. Give us a call now on 01934 411246 and book your FREE social media audit!