How great it would be if that was due to the large bundle of money that it contained. However, it sure isn’t that! Over the years my purses have got larger and larger and it’s mainly due to the number of cards that it needs to house – loyalty cards I hasten to add and not credit cards!
So on the last count I had 18 customer loyalty cards – goodness knows how many loyalty points I’ve got on each of the cards as I don’t remember to redeem them, but I still get enticed into signing up for other ones which might give me some loyalty points which I can redeem on items that I would never be able to afford or free cups of coffee.
Loyalty cards were initially designed to offer rewards to regular customers to encourage them to keep shopping in the same store but as technology has developed the cards have become a rich source of data for the companies that offer them. Stores gain valuable financial and strategic benefits using the cards to find out what customers are buying, but as the cards have become more sophisticated it seems that consumers’ benefits have begun to wane but those consumers are still being bombarded with e-vouchers and irrelevant information.
It’s rather sad that I’ve become this loyalty card/points whore but I need to be more discerning – how many of the cards in my purse do I actually use? If I removed the ones that I don’t use, not only would my purse shut, but the retail experience could be so much better. I wouldn’t have to try and remember if I have a card for the shops that I am frequenting and I wouldn’t have to go through the rigmarole of juggling cards that are oozing out of my purse to find the necessary card for the retail assistant to swipe. The times I’ve found myself picking them up off the floor!
So 2017 is the year that my purse will shut – those loyalty cards are going to be banished to the bin – my inbox won’t be cluttered with e-vouchers and offers that I never use, because the UNSUBSCRIBE button is going to be activated. At last I will be able to close my purse and if I really do want to keep collecting points, then I can always join the Bink app brigade or do I just want to rid myself of the pressure of being a loyalty card/points whore? Time will tell!