Chew Valley Lake - Leisure
Chew Valley Lake is set in an area of outstanding natural beauty and is a magnet for visitors wanting the peace and tranquility of a lakeside setting. The lake offers a restaurant, a teashop, kids’ play areas, miles of nature trails, bird watching and world-class fishing. A range of adverts were used in specific publications to attract the different demographics to each aspect.
Over a 10 year period over 300,000 visitors attended a range of open days at historic and operational sites. Each event offered a range of activities and areas of interest as well different themes. Distinctive, bold and engaging adverts were used to inform, persuade and reinforce the offer.
Corporate advertising can help explain to an audience specific company positions and views as well as reinforcing company values and service promises to feed expectations.
Advertising can be a very powerful tool, especially when combined with good PR, to inform, forewarn or explain about situations that will impact on residents, commuters and stakeholders’ lives.
Some advertising announces a one-off or bespoke offering. Basil the Cat was an unusual project done with a small Somerset school about their class cat. The book raised money for the school and the charity WaterAid. The Chew DVD brought together footage from its construction and opening in 1956 with contemporary film reflecting its 50th year celebrations. Both the DVD and book adverts sparked interest and sold well.