Business success depends on more than just a great product or service so your brand needs to stand out in the marketplace and needs to be clear and consistent across all media channels.
Working through a brand development process we have worked with a number of clients to identify their brand values, define their proposition, research their messaging and visual language to develop an overall brand identity. Following this consultation process, we generated creative ideas to inspire their audience, alter brand perceptions, change consumer behaviour and drive business results.
A company with a 168-year heritage is bound to change its corporate identity several times throughout its history and we worked with them to create two major visual changes over the twelve years to bring them into the 21st century.
These two logos were designed for two distinct initiatives carried out jointly with the Avon Wildlife Trust. The projects provide opportunities for young people living in an urban environment to learn about the natural world. Both schemes have gone on to win environmental awards.
Veritec, a company based in Canada were looking to freshen their visual identity in time to launch at an international trade show in Florida. Following consultation with their exec team, we developed a couple of creative options for them to consider. We then developed their favourite and incorporated it into the graphics and literature which was used at the trade show.
Internal Branding - Health and Safety
The importance of health and safety was reinforced through the creation of a ‘hero’ linked to the client’s product. A range of communication materials has been produced visually using the hero in messaging focussing employees/contractors attention on the importance of health and safety compliance across the business.
New name, new company
With the creation of a business partnership between two companies to promote an innovative technology we were asked to create a new company name and identity. Working with the client to understand the business objectives we were able to create a unique name and a range of logo’s.
Group brand and identity
The Verdan Group was created to bring together a diverse range of infrastructure and environmental services under one umbrella parent company. A corporate identity was developed for the parent company, which through colour coding was also used for the five individual trading operations.
Bristol Water has an extensive educational programme, part of its proud tradition of community support. Whilst including the main logo was important, the company wanted each initiative to have its own clear identity that was appealing to the target school audience.
A new company with a need to clearly associate the logo and brand with the sector of business it was in.
Branding inside an organisation for important projects, initiatives and progammes can help ensure the intended messages are understood and distinguished from the wealth of information that can be swirling around a company at any one time.