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Our monthly marketing missive: ideas you can use, insights that help, tips you need to know and advice that lingers, oh, and the absurder side of the marketing world.
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Direct Marketing

Direct marketing is about making direct contact with existing and potential customers to promote your products or services and enables you to personalise your message.  It can be cost effective, extremely powerful at generating responses and can be evaluated and measured precisely.

Direct mail was used extensively at Bristol Water to establish and maintain effective dialogue with customers living in areas undergoing major renovation work.  Customer letters could be created and personalised using the database of over 470,000 records.

 

 

GET SOME MARKETING ZEST!

Our monthly marketing missive: ideas you can use, insights that help, tips you need to know and advice that lingers, oh, and the absurder side of the marketing world.
Email address
First Name
Last Name
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